the value differentiation

by Desiree Schnoor

In a market with so much competition, how does a company gain the attention of potential employees and customers? And how can they differentiate themselves? Let’s take a look at how Virtual QE and their Video Work Instructions offer companies a leg up on the competition.

Firstly, Video Work Instructions help a company stand out among potential employees. Not only does the nature of video training attract a certain demographic of new hires, but all of our brains learn better using video over text. So, whether new hires know it or not, training and working using video will afford them better, safer and faster task execution.

Secondly, managers and trainers can do their jobs better because of Video Work Instructions. Video significantly reduces training time and increases training effectiveness.  It also makes identifying and implementing cross training opportunities for employees seamless. Also, when workers know exactly how to do their jobs and are more confident because of video, manager-employee relations are improved.

How can Video Work Instructions set a company apart with its customers? They give a company the ability to share its best practices with its customers, increasing customer relations, while building trust and loyalty. Since Video Work Instructions can be accessed at any time, by anyone, companies can use them to show their customers how they have used video to improve quality scores and on-time delivery or reduce production errors.
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Finally, Video Work Instructions can make the auditing process much smoother. A distinguishing compliance characteristic of Virtual QE’s Video Work Instructions is the document control aspects they provide. Auditors look for work instructions to be in place, up to date and used properly. The nature of Video Work Instructions ensure these criteria are met. Some companies can fall short here, especially when it comes to revisions and other upkeep required for traditional work instructions.